Our Story

About Pizzana

The story behind authentic pizzana in West Hollywood — where every slice is crafted with passion, tradition, and the finest ingredients sourced from across the United States and Italy.

Pizzana kitchen — artisan pizzana being prepared in West Hollywood

2015

Founded in West Hollywood

Our Origin

A Passion for Authentic Pizzana

Pizzana was born from a simple, powerful belief: that real pizza — crafted slowly, with love and the finest ingredients — deserves a home in Los Angeles. Our founders, inspired by years studying Neapolitan pizza traditions, set out to bring authentic pizzana to the heart of West Hollywood.

We source our San Marzano tomatoes directly from the volcanic soils of Mount Vesuvius, our fior di latte from family-run dairies, and our dough is slow-fermented for 72 hours to create that unmistakable, pillowy crust that our guests travel miles to taste.

What started as a neighborhood gem quickly became a landmark. Today, Pizzana serves thousands of guests each month, and our commitment to the craft — to real pizanna made the right way — remains as strong as the day we opened our doors.

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Years of Craft

200K+

Pizzas Served

4.9★

Average Rating

40+

Team Members

Our Values

What Drives Everything We Do

Our core values aren't just words on a wall — they're baked into every dough ball, every ingredient choice, and every interaction with our community.

Quality Ingredients

We source only the finest ingredients — Italian 00 flour, DOP San Marzano tomatoes, and fresh local produce — because great pizza starts with great materials.

Artisan Craft

Each pizza is hand-stretched, carefully topped, and fired in our wood-burning oven. No shortcuts, no compromises — just honest, skillful pizza-making.

Community First

We believe restaurants exist to bring people together. Pizzana is a gathering place — for families, friends, neighbors, and the entire West Hollywood community.

Sustainability

From composting food waste to partnering with local farms, we're committed to running a restaurant that cares for both our guests and the planet.

Our Journey

The Pizzana Story, Year by Year

From a dream in a small kitchen to one of West Hollywood's most beloved restaurants — here's how we got here.

2015

The Beginning

Pizzana opens its doors at 460 N Robertson Blvd in West Hollywood. Our first night sells out completely — and our waitlist begins the very next morning.

2016

LA Magazine's Best Pizza

Just one year in, Pizzana is named "Best Pizza in Los Angeles" by LA Magazine — a milestone that brings national attention to our authentic Neapolitan approach.

2018

Catering Program Launches

We introduce our full-service catering program, bringing the Pizzana experience to private events, corporate gatherings, and weddings across Los Angeles.

2020

Adapting & Growing

Through a challenging year, we innovated with curbside pickup and online ordering — connecting with our community in new ways while keeping our team employed.

2022

100,000 Pizzas Milestone

We celebrated a huge milestone — our 100,000th pizza served. We threw a block party for our West Hollywood neighbors to say thank you for every slice shared.

2024

Online Ordering & Delivery

Pizzana launches full online ordering with nationwide shipping of our signature frozen pies — so fans across the United States can enjoy authentic pizzana at home.

2025

Today & Beyond

With over 200,000 pizzas served and a passionate team of 40+, Pizzana continues to grow — driven by the same love for authentic pizza that started everything.

Our Team

Meet the People Behind Pizzana

Every great pizzana experience starts with the people who pour their hearts into it. Meet the faces behind the flames.

Marco Rossi

Co-Founder & Head Chef

Trained in Naples for over a decade, Marco brings authentic Neapolitan pizza mastery to every pie. His 72-hour dough fermentation technique is the heart of Pizzana.

Sofia Bianchi

Co-Founder & Creative Director

Sofia shapes the Pizzana experience — from the warm, inviting atmosphere to every element of our brand identity that makes guests feel at home the moment they walk in.

James Carter

Executive Pastry Chef

James transforms classic Italian dessert traditions into unforgettable finales. His tiramisu and soft-serve gelato have built a dedicated following of their own at Pizzana.

Elena Cruz

Operations Manager

Elena keeps every aspect of Pizzana running seamlessly — from supplier relationships to guest experience. Her attention to detail ensures every visit is exceptional.

Want to be part of our passionate team?

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